THE 150th LOGO
The 150th logo
is available for use in press advertising, posters, product labels, shop
windows, displays, letterheads etc. Contact
Masterton District Council for further information.
ABOUT
THE LOGO
Our
Heritage – Our Future
A
competition was held to encourage community input in developing the catch phrase
which forms an integral part of the brand logo.
The phrase was created by Joy Robinson from Carterton, and was one of
around 35 entries received by the Council offering a raft of 85 different
catchphrases.
Judges,
Garry Daniell from Mitre 10 and Craig Cooper from Trust House were impressed by
the range of entries and particularly enjoyed the family submissions, the quirky
text message presentation and submissions from schools.
They
chose Our Heritage – Our Future as they felt it encompassed the theme they
wanted to promote throughout the year. “The
sesqui anniversary provides an opportunity for reflection and commemoration –
a chance to remember our past an dhow that has influenced where we are today.
It is also an opportunity for Masterton, as a community, to look forward
and plan for the future”.
Mahara
Onamata – Ahutahi Ki Mua
The
150th is also a commemoration of the early partnerships between local
Maori and European settlers. The
Committee wanted to ensure that the logo recognised these relationships, and
local iwi were asked to suggest a Maori equivalent of Our Heritage – Our
Future.
‘Mahara
onamata – ahutahi ki mua’ literally translates to ‘mindful of our past as
we move into the future’. This
phrase conveys a number of messages and Maori values:
Mahara
– to be mindful / to remember / memories
We
each hold memories, individual and collective, happy and sad, that are important
to us. These memories have shaped
who we are and where we have come from.
Onamata
– days gone by / the past
Where
we have been is just as important as where we are going.
Ahutahi
– move as one / move together
This
conveys the idea of unity.
Ki
Mua - forward
Our
future, and that of our children, is ahead of us. Each step forward takes us that much closer to our dreams,
aspirations and realities.