Candidates for the Masterton/Whakaoriori General Ward
The following candidates are standing for election in the Masterton/Whakaoriori General Ward. There are four vacancies. They have been listed in alphabetical order.
Craig Bowyer
Believe in Better
My principal place of residence is in the Masterton/Whakaoriori General Ward area. I am also standing for Mayor and Masterton Trust Lands Trust.
Vote Craig Bowyer For Council.
After three years on Council, I'm focused on investing where it truly matters – building stronger, more resilient communities.
I'm committed to accountable leadership, better decision-making and more affordable rates.
We need to be realistic with our spending, needs vs wants. With the unknown true cost of Local Water Done Well we have to ask – do we need a new Town Hall? I see greater public value in turning the current site into a dynamic outdoor events space.
I want to revitalise the town centre through partnerships with local business and advocate for fairer infrastructure funding in rural areas including a special rate for forestry’s impact.
I am a Certified Hearings Commissioner, a graduate of the Institute of Directors Company Directors Course, a current member of the IOD. I also sit on the NZ Automobile Association’s National Council.
Vote Craig Bowyer. Believe in Better.
Video Transcript
My name is Craig Bowyer.
I am standing for Mayor of Masterton, and for Council in the General Ward of Masterton District for this upcoming election.
[On-screen text: What are your top priorities?]
My top priorities are: providing better core services and ensuring rates are held at an affordable level, along with progressing large raw water storage on land already owned by Council.
Amalgamation of the three Wairarapa councils needs to be back on the table, along with a unitary authority, so we decide our future, not Greater Wellington Regional Council.
We need to work alongside developers, urban and rural business owners to turn not only the town centre into a vibrant bustling area, but to promote and grow all the district and region into a prosperous thriving community.
[On-screen text: Why do you think you’re right for the role?]
I am the person to lead this, with one term on Council and over twenty-five years of business experience. I have built on these learnings by completing the Institute of Directors' Company Directors Course, become an accredited Resource Management Act commissioner, while also sitting on the Combined District Plan Hearings Panel.
All of these have given me insight into the issues that stop good governance.
[On-screen text: What’s the biggest challenge facing Masterton?]
I believe one of the biggest challenges ahead is balancing the needs and the wants of our community.
When hard decisions are to be made, these need to be communicated clearly, so that people understand the why behind them.
For better decision making, Vote Bowyer – Vote for better times ahead.
Thank you.
Contact details
Gary Caffell
Masterton Matters
My principal place of residence is in the Masterton/Whakaoriori General Ward area. I am also standing for Masterton Trust Lands Trust.
Why would anybody be seeking another three years on council after already having served five terms, including the last one as Mayor?
I absolutely get that question but my decision to stand as a general ward councillor is based on the strong belief that experience will be a crucial factor as we look to navigate an enormously challenging next triennium.
The inbedding of our Local Water Done Well water service delivery plans, coping with the many significant changes being proposed by Government through the Resource Management Act, being brave yet prudent in our decision making on major projects which will have huge inter-generational benefits for our community, exploring a rates regime which is more equitable from an urban v rural perspective and yes, starting a serious conversation on amalgamation……just a few of the issues which will be front and centre for the new council.
Your continued support would be appreciated.
Video Transcript
I’m Gary Caffell and I’m standing as a councillor in the General Ward.
[On-screen text: What are your top priorities?]
Establishing the policies which recognise the rapid growth of our population base, while always being mindful of keeping costs to manageable proportions.
Standing still is not an option for me.
I would also like to see a serious conversation on amalgamation with our neighbouring councils.
[On-screen text: Why do you think you’re right for the role?]
The experience of five terms on Council, the last three years as Mayor, will be crucial as we deal with government reforms under Local Water Done Well and the Resource Management Act.
These are complex, complicated pieces of legislation which will require the bold leadership which comes from experience.
[On-screen text: What’s the biggest challenge facing Masterton?]
Having an increasing population is great, but it does provide challenges when it comes to providing essential services.
We need to make sure we have strategies in place which will enable us to cope well with that growth.
Contact details
Brent Goodwin
Affordable basics done well
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
What matters to people, I believe, is the basics done well. People know what they’re doing, and the Masterton region sells itself. I am confident that with the help of a council that performs well, growth will come naturally.
MDC is currently underspending on roads and footpaths by what I believe to be roughly the same amount as it wants to spend on the Town Hall and Waiata House projects. This reflects the classic council dilemma of poor prioritization.
Voters in Masterton can be assured that I will be a voice around the Council table pushing for responsible governance.
Video Transcript
I’m Brent Goodwin and I’m standing for the General Ward.
[On-screen text: What are your top priorities?]
Minimising unnecessary and excessive rates increases.
I strive for Council to do better with the basics – water, roads, footpaths.
Too much Council effort and money is spent on nice-to-haves at the expense of the basics.
[On-screen text: Why do you think you’re right for the role?]
I concentrate on the essentials and I’m not shy in attacking what I perceive to be frivolous or unnecessary expenses.
[On-screen text: What’s the biggest challenge facing Masterton?]
In the near future, much higher water bills are going to impact on our lower-valued housing.
We’re underspending significantly on our roads and footpaths. Somewhere between $1.5M and $5M per year.
Amalgamation talks are looming.
It’s not the time to be trying to spend $25 million on a Town Hall when there’s one 15 minutes down the road.
It’s also not the time to be looking at expanding Waiata House for the staff.
Both Local Waters Done Well and amalgamation should lead to less staff requirements.
These are Masterton’s challenges.
Mine are getting the majority of the councillors who agree with some of these positions.
We need more leadership, and less cheerleaders.
Contact details
Rob Harvey
Independent
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
I'm standing for Masterton District Council because owning and operating a service and retail business here for ten years has shown me the importance of reliable core services and accountable governance. Raising four children in this community has given me a deep stake in its future.
I believe the council should focus on doing its core responsibilities exceptionally-maintaining roads, water systems, parks, and waste services-before taking on new initiatives. My business experience has taught me to manage budgets prudently, deliver results efficiently, and respond to customers' needs with integrity.
If elected, I will push for no-nonsense service delivery: ensuring infrastructure is maintained, rates are kept affordable, and transparency and responsiveness are prioritised. I'm committed to practical outcomes-strengthening essential services, supporting local business sustainability, and preserving a liveable, trustworthy Masterton District for all.
Video Transcript
My name is Rob Harvey.
I’m standing for the Masterton District Council General Ward.
I run a service and retail business here in Masterton.
Every day I deal with unique problems, work out practical solutions, lead a team to get the job done, and explain to customers why our approach is the best value for them.
That’s what Council work should be — solving problems efficiently and communicating honestly.
[On-screen text: What are your top priorities?]
My top priority is making sure Council delivers core services for the best value, and keeping rate rises from outstripping household incomes.
We must spend wisely, focus on essentials, and keep ratepayer money circulating in our local economy.
[On-screen text: Why do you think you’re right for the role?]
I’m not here because I want a political career. I’m here because I believe Council works best when the community is involved and feels a sense of responsibility for our shared future.
[On-screen text: What’s the biggest challenge facing Masterton?]
The biggest challenge facing Masterton is a Council that doesn’t always meet its core responsibilities — and that’s something we can fix.
If we get the basics right and support local business, we strengthen the whole community, close the gap between the ‘haves’ and the ‘have-nots’, and make Masterton a place where everyone has a stake in our shared success.
Contact details
AJ - Andrea Jackson
Advocacy, Leadership and Heart
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
I am proud to call this community home and passionate about serving it. I’m committed to fostering a strong, inclusive relationship between Council and the people it represents - ensuring every voice is heard.
Balancing priorities while keeping rates affordable is a constant challenge; I will ask the tough questions and advocate for best value for ratepayers.
My focus is on well-planned infrastructure, social, cultural, and environmental needs. I recognise the vital role of core infrastructure while championing the community assets that support healthy, connected lives.
Extensive local government experience, bringing expertise in asset and financial management. My governance experience includes completing the Institute of Directors’ residential programme, serving on boards: Wairarapa Bush Rugby, Bring it to Colombo, and leading a governance review for Wairarapa Hockey.
I bring advocacy, leadership and heart with a clear vision for our community.
Video Transcript
Kia ora, I’m AJ — Andrea Jackson — standing for Masterton District Council General Ward because I care deeply about the people in this place we call home.
[On-screen text: What are your top priorities?]
My three key priorities are smart spending, growing revenue and building strong communities.
Smart spending means I’ll ask the tough questions to ensure value for money for our ratepayers and our community — prioritising what works and focusing on long-term value.
Growing revenue, enhancing strategic partnerships, unlocking new funding streams and supporting local business to build a resilient local economy.
And building communities means investing in spaces, places and initiatives that create healthy, connected and happy communities.
What I bring? I bring leadership, advocacy and heart.
[On-screen text: Why do you think you’re right for the role?]
I’m proud to have worked in local government.
I’ve seen first-hand how the system works, how decisions are made and how we can work better.
That’s why I’m standing for this election.
I bring real-world experience, practical solutions and a fresh perspective to the table.
I know how councils operates — and I know how to get things done.
I care deeply about this community, and I’m committed to representing your voice around the decision-making table.
If you want someone who understands the system and is ready to improve it — someone who leads with purpose and heart — I’d be honoured to receive your vote.
Ngā mihi nui, AJ.
Contact details
Bex Johnson
A Voice For Our Community
My principal place of residence is in the Masterton/Whakaoriori General Ward area. I am also standing for Mayor and Masterton Community Trust.
As a three-term councillor and current deputy mayor, I bring extensive experience to the table. My service as Chair of the Town Hall, Library and Hood Aerodrome Projects, alongside roles with Wairarapa Youth Governance, Pasifika O Wairarapa, and key local community trusts, demonstrates my deep commitment to our district.
My strong working relationships with MDC staff, stakeholders and community partners, coupled with in-depth knowledge of Council operations positions me to hit the ground running and keep Masterton moving.
My vision is clear: a thriving, prosperous Masterton that caters for our community while attracting visitors, residents, and investment. We need to grow Masterton’s economy to reduce the burden of costs on our ratepayers.
My priorities include: Water resilience and storage; Improving and developing infrastructure to support growth; Enhancing our community spaces and places; Driving economic development to attract new residents, visitors and investment.
Video Transcript
Hi, my name is Bex Johnson. I am standing for the Mayoralty and General Ward for Masterton District Council.
[On-screen text: What are your top priorities?]
My top priorities are:
- improving and developing our infrastructure to support growth,
- enhancing and maintaining our community spaces and places,
- improving our water storage and water resilience, and
- supporting economic development to attract more people to Masterton.
[On-screen text: Why do you think you’re right for the role?]
As a three-term councillor and current Deputy Mayor I bring expertise, experience and energy to the table.
My strong and positive working relationships with our community, and Masterton District Council staff and stakeholders, positions me to lead Masterton positively from Day 1.
I can hit the ground running and keep the momentum going.
[On-screen text: What’s the biggest challenge facing Masterton?]
The biggest challenge for Masterton is to grow our economy. To ease the financial burden on our residents and ratepayers we need more residents, more visitors and more business investment.
By growing our economy, we will improve the lives of our community.
Council needs to roll out the red carpet, not the red tape, to get more people moving to Masterton, and to get Masterton moving.
Contact details
Gail Marshall
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
Connecting Communities
Tena koutou katoa. Ko Gail Marshall taku ingoa
I am standing in this election to bring a fresh and Christian voice to the council.
As a local principal for 20 years, I have developed effective management skills and a clear understanding of Governance.
As a member of a Māori Lands Trust and through teaching, I understand Te Tiriti O Waitangi
Focus areas for me are:
Mental health and addiction issues; Caring for the elderly; Ethnic group consultation; Our local education system; Protection of our unique environment; Rates and rental costs; Small business issues.
I have the experiences to represent a wide range of people in our community.
I am not afraid to participate in difficult conversations and to be accountable for decisions made.
I am future focused and will actively seek opportunities to enhance the economic growth of our community.
Video Transcript
Tēnā koutou katoa. Ko Gail Marshall taku ingoa.
I am standing in this election to bring a fresh and Christian voice to the Council.
[On-screen text: What are your top priorities?]
Focus areas for me are: mental health and addiction issues, caring for the elderly, ethnic group consultation, our local education system, protection of our unique environment, the high rates and rental costs, small business issues, and local groups who raise money for charity.
[On-screen text: Why do you think you’re right for the role?]
As a local principal for 20 years, I have developed effective management skills and an understanding of governance.
As a member of a Māori Lands Trust, and through teaching, I understand the values of Te Tiriti o Waitangi and how the partnership affects all of us.
I have the experience to represent a wide range of people in our community.
I am not afraid to participate in difficult conversations and to be accountable for any decisions made.
I am future-focused and will actively seek opportunities to enhance the economic growth of our community.
Contact details
Henriette Nagel
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
I’m standing for MDC Councillor to help create a community where future generations can thrive. Originally from South Africa, I moved to New Zealand in 2009 seeking a better life, and I’ve called Wairarapa home since 2014. My two daughters were born here, and I stand as their voice; advocating for working families, migrant communities, and those striving for better opportunities for their children.
Having personally experienced the hardship of losing a job, I understand the challenges many of us face. I'm committed to ensuring Masterton remains a place where jobs, opportunities, and growth can flourish. With over a decade of experience in project management, local charities, schools, and youth initiatives, I have the skills, and I am ready to address them at the council table.
Let’s build a Masterton where everyone, regardless of their background, has a chance to succeed and build a brighter future for generations to come.
Video Transcript
Kia ora, I’m Henriette Nagel, standing for Masterton General Ward.
I’ve called Wairarapa home since 2014 and, as a mother of two born here, I’m passionate about helping families and immigrant communities to thrive.
[On-screen text: What are your top priorities?]
Supporting working families by creating better job opportunities and fostering local growth.
Championing migrant communities and ensuring Masterton is a welcoming home for all.
Creating opportunities for our youth to succeed and helping families thrive.
[On-screen text: Why do you think you’re right for the role?]
I bring over 10 years of experience in project, programme and portfolio management working across both local councils and central government.
This has given me a deep understanding of how decisions impact our communities and how to deliver projects that truly benefit residents.
Combined with my experience in local charities, schools and community initiatives, I’m ready to use my experience, insight and dedication to make Masterton stronger.
[On-screen text: What’s the biggest challenge facing Masterton?]
The biggest challenge for Masterton is supporting families and our community through rising costs, including rates.
While the economy is tough we need smart, responsible Council spending without adding more financial pressure.
My focus is making sure Masterton grows but we protect our people at the same time.
Contact details
Tim Nelson
Independent
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
It’s been a real privilege to serve our community as a Masterton District Councillor over the past two terms. I’m proud of the principled, community-focused approach I’ve taken - putting people first and making decisions based on what’s best for Masterton’s future. I’ve championed essential infrastructure and led the way on key issues like fixing longstanding problems on Cockburn Street. I’ve stood up for common sense, challenged unnecessary spending, and asked the hard questions when it mattered most. Every vote I’ve cast has reflected my commitment to transparency, accountability, and value for money.
Looking ahead, I’m excited by the opportunity to help shape a council that listens, works collaboratively, and delivers results for our community. As guardians of ratepayer funds, we have a duty to make every dollar count, investing wisely in the things that truly make a difference for the people of Masterton, now and for generations to come.
Video Transcript
Kia ora, I’m Tim Nelson, and I’m standing for election in the General Ward.
It has been a privilege to serve as a Masterton District Councillor over the past two terms — six years representing our community with honesty, transparency and a clear focus on what matters most for Masterton’s future.
[On-screen text: What are your top priorities?]
My top priorities are:
- Protecting ratepayer money and ensuring every dollar is spent wisely.
- Investing in essential infrastructure — our roads, water and public spaces.
[On-screen text: Why do you think you’re right for the role?]
Over my time on Council, I’ve championed key infrastructure projects and led solutions to long-standing issues like Cockburn Street.
I’ve also worked hard to protect our heritage, and while I’m deeply disappointed I was not successful in saving the Town Hall from demolition, I remain committed to safeguarding what makes Masterton unique.
[On-screen text: Why do you think you’re right for the role?]
I’ve stood up for common sense, challenged unnecessary spending and asked the hard questions when it mattered most.
What I’m setting out here is not empty campaign promises — it’s the proven, consistent approach I’ve taken for the past six years, and the same one I’ll continue if I’m re-elected.
[On-screen text: What’s the biggest challenge facing Masterton?]
Our greatest challenge is balancing ambition with affordability.
We all want a thriving, vibrant town — but that requires smart, sustainable choices that avoid burdening residents with unnecessary debt or projects that don’t deliver real value.
As guardians of ratepayer funds, we must make every dollar count — investing in what truly matters now and for generations to come.
Contact details
Lyn Riley
Independent
My principal place of residence is in the Masterton/Whakaoriori General Ward area.
Do you dread your rates bill arriving? You’re not alone.
I’m standing for Council to bring respect and accountability back to how your money is spent. Council must focus on water, roads, and essential services—not vanity projects or costly schemes that lack detail and burden ratepayers with unknown future costs.
With nearly 40 years in government service, a decade managing hospitality businesses, President & co-founder Masterton Ratepayers & Residents Association, Board Secretary Age Concern Wairarapa, I bring a track record of advocating for accountability and strong local governance experience.
I’ve fought to protect our heritage, challenged waste, and stood for common sense and fairness. You deserve honest decisions and value for your money. This isn’t about cutting services - it’s about doing better with what we have and putting your needs first. Fair rates. Honest decisions. Common sense.
Vote Lyn Riley: Respect for Masterton. Respect for Residents. Respect for Ratepayers.
Video Transcript
I’m Lyn Riley, and I’m standing for Masterton District Council – General Ward.
I’m standing to restore respect, deliver real accountability and bring back common sense to Council.
[On-screen text: What are your top priorities?]
My priorities are clear:
- Fix core infrastructure
- Control excessive rate increases
- End wasteful spending
- Demand transparency and value for money
It’s time to put ratepayers first – with respect, not debt.
[On-screen text: Why do you think you’re right for the role?]
I bring decades of real-world leadership from government and over a decade as a small business owner.
I'm President of the Masterton Ratepayers & Residents Association, and Board Secretary of Age Concern Wairarapa.
I come with a proven record in governance and advocacy work for our community.
As a proud Wairarapa College old girl, and hands-on grandmother, I know how tough things are out there right now.
Rates are skyrocketing, substantial water charges are looming, and families and businesses are under real financial pressure.
People are losing trust in Council, and I want to restore that trust.
[On-screen text: What’s the biggest challenge facing Masterton?]
Our biggest challenge is that Masterton needs to evolve.
This doesn’t mean putting the handbrake on – it means steering responsibly and with purpose.
It’s about doing better with what we have. Working smarter. Not spending more.
If you want real change, vote for Lyn Riley.
Respect for your voice, your values and most of all, your money.